A/B test
A/B test
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Also known as split testing, an A/B test is when you test two different campaigns against each other with a portion of your audience. In some scenarios, like split testing a subject line, you can conduct a three-way, or A/B/C split test to see which performs better.
Synonyms:
split testing
A/B test
« Back to Glossary Index
Also known as split testing, an A/B test is when you test two different campaigns against each other with a portion of your audience. In some scenarios, like split testing a subject line, you can conduct a three-way, or A/B/C split test to see which performs better.
« Back to Glossary Index