A/B test
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A/B test
- April 20, 2021
- Posted by: Nicola Selenu
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Also known as split testing, an A/B test is when you test two different campaigns against each other with a portion of your audience. In some scenarios, like split testing a subject line, you can conduct a three-way, or A/B/C split test to see which performs better.
Synonyms:
Split testing
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Author:Nicola Selenu
Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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Synonyms:
Split testing
Related Articles: