Call to Action (CTA)

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Call to Action (CTA)

April 20, 2021
Posted by: Nicola Selenu

Invitation to act which is addressed to your recipients, positioned inside a button placed in a strategic position of an email. Examples are clicking on a link, buying a product, or requesting a demo.

Synonyms:

Call to Action

CTA

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

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