Return on investment (ROI)
Return on investment (ROI)
- April 20, 2021
- Posted by: Nicola Selenu

A measure of how much revenue emails are bringing in compared to the investment in those emails. Calculated by revenue generated by email marketing divided by the money invested into email marketing. (The result can then be multiplied by 100 to express as a percentage.) Email marketing famously has a high ROI; two frequently cited stats peg it at an average of 3,800 percent to 4,400 percent—in other words, $38 to $44 for every $1 spent.
- Litmus: HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know
- Litmus: Help! My Email Is Broken: Common Errors + Fixes
- Litmus: Three Key Lessons to Enhance Your Email Marketing Personalization Using Data
- Constant Contact: How to Use Email Marketing to Promote Your Travel & Tourism Business
- HubSpot: Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy
Author:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
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Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Litmus: HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know
- Litmus: Help! My Email Is Broken: Common Errors + Fixes
- Litmus: Three Key Lessons to Enhance Your Email Marketing Personalization Using Data
- Constant Contact: How to Use Email Marketing to Promote Your Travel & Tourism Business
- HubSpot: Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy
Return on investment (ROI)
A measure of how much revenue emails are bringing in compared to the investment in those emails. Calculated by revenue generated by email marketing divided by the money invested into email marketing. (The result can then be multiplied by 100 to express as a percentage.) Email marketing famously has a high ROI; two frequently cited stats peg it at an average of 3,800 percent to 4,400 percent—in other words, $38 to $44 for every $1 spent.
- Campaign Monitor: Top 10 Best Mailchimp Alternatives
- Campaign Monitor: What Should Agencies Charge for Email Marketing Services in 2021?
- HubSpot: 10 Tools to Increase Email Marketing Conversions
- HubSpot: 10 of the Best Ad Management Tools for 2021
- HubSpot: What to Do When You Can’t Trust Your Business Reporting Data
Author:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Campaign Monitor: Top 10 Best Mailchimp Alternatives
- Campaign Monitor: What Should Agencies Charge for Email Marketing Services in 2021?
- HubSpot: 10 Tools to Increase Email Marketing Conversions
- HubSpot: 10 of the Best Ad Management Tools for 2021
- HubSpot: What to Do When You Can’t Trust Your Business Reporting Data