Conversion rate (CVR)

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Conversion rate (CVR)

April 20, 2021
Posted by: Nicola Selenu

The percentage of email recipients who complete a desired action, such as making a purchase, leaving a product review, or following a brand on social media. Calculated by dividing the number of subscribers who took a desired action by total emails delivered. CVR is a direct indication of the effectiveness of an email campaign.

Synonyms:

Conversion rate

CVR

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

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