Conversion rate (CVR)
Conversion rate (CVR)
- April 20, 2021
- Posted by: Nicola Selenu

The percentage of email recipients who complete a desired action, such as making a purchase, leaving a product review, or following a brand on social media. Calculated by dividing the number of subscribers who took a desired action by total emails delivered. CVR is a direct indication of the effectiveness of an email campaign.
- HubSpot: Data Tracking: What Is It and What Are the Best Tools
- GoDaddy: 15 questions about conversion optimization answered
- HubSpot: Conversion Rate Optimization (CRO): 8 Ways To Get Started
- HubSpot: 3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning
- HubSpot: 20 Ways to Effectively Increase Your Conversion Rate
Author:Nicola Selenu
Email Service Providers Handbook
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All SpamAssassin rules in one place, EXPLAINED!
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All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
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Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- HubSpot: Data Tracking: What Is It and What Are the Best Tools
- GoDaddy: 15 questions about conversion optimization answered
- HubSpot: Conversion Rate Optimization (CRO): 8 Ways To Get Started
- HubSpot: 3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning
- HubSpot: 20 Ways to Effectively Increase Your Conversion Rate
Conversion rate (CVR)
The percentage of email recipients who complete a desired action, such as making a purchase, leaving a product review, or following a brand on social media. Calculated by dividing the number of subscribers who took a desired action by total emails delivered. CVR is a direct indication of the effectiveness of an email campaign.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index