Email Services
WooCommerce offers built-in email features for sending transactional emails. These are emails sent after users take actions on your store, and include emails to: Confirm completed orders, Notify users about account creation, or Send customers their invoices. But as you’ll read below, WooCommerce’s email features are quite basic. They limit your ability to market to customers — and hence your potential to earn more sales. To overcome these constraints, you’d need to invest in a separate email marketing solution for WooCommerce. There are many excellent options on the market, packed with powerful features that help you grow your list with attractive email forms, increase store revenue with targeted campaigns, put your marketing on autopilot, and track your email marketing’s return on investment (ROI). Keep reading as I share the 10 best email marketing tools for WooCommerce worth checking out (pun not intended). Why Not Just Use WooCommerce’s Built-in Email Solution?
Email marketing is the most profitable and cost-effective digital marketing strategy. But, let’s be real, it can also be exhausting and time-consuming. First off, the work you have to put in to build an email list. Then, manage the list to keep it clean and healthy. And, don’t get me started on the different types of emails you have to send to contacts. As an email marketer, I understand the struggles. And I know the key to improving the process is email marketing automation. However, automation is much more than just scheduling email campaigns for certain times. You can set up your emails to be triggered by your contact’s actions and behaviors – like when they visit your website or click a link. Curious? Continue reading to learn more about triggered emails and how they can help increase your revenue. I’ll also share how to create them and real-world examples
In recent years, MailerLite has become the go-to email marketing service for businesses looking to get their email marketing efforts up and running while sticking to a tight budget. In fact, MailerLite is a tool we’ve repeatedly awarded for its ease of use, value for money, and excellent deliverability rates. And if you think as highly of the tool as we do, you may feel as though MailerLite is hard to beat. Despite this, we can’t deny that it still lacks some advanced features found in other email marketing services – often at a similar cost. With this in mind, let’s delve deeper into top-notch MailerLite alternatives that might be better matched to your specific needs. Whether you’re an email marketing novice or a seasoned pro, understanding what’s out there can help you make a more informed choice. MailerLite’s Biggest Drawbacks Here are the main reasons why MailerLite might not
Writing newsletters is exciting at first, but it soon becomes tedious. It’s only been three months, but your creative juices are already running dry. And you’re not exactly seeing the engagement and profitability you thought this email marketing strategy would bring. Where is that $42 return for every $1 spent everyone is talking about? Or perhaps, the lack of inspiration is holding you back from dipping your toes into the newsletter pond. There’s no need for you to worry or make things up as you go. Here are 27 email newsletter ideas you can lean on to keep your email marketing wheels turning. We’ve also included inspirational examples and tips to help you along the way. Welcome Series New email subscribers appreciate–or at the very least, anticipate–warm welcome messages. This is proven by their effectiveness: on average, they generate 4x more opens and 5x more clicks than any other type
So you’ve chosen your email marketing service and are ready to write your first newsletter? How exciting! But now you need to decide on a sender email address. While it seems trivial, it’s actually an important piece of the email delivery puzzle. When set up correctly, it creates trust among your readers and ensures your newsletters are delivered. But what are the current best practices around the sender email address? I’ll explain what you need to watch out for. Let’s start with general best practices and then move on to more specific tips depending on the types of emails you are sending (bulk vs. transactional messages). We’ll also investigate when it’s best to use a subdomain vs your main domain for your sender email address. General Best Practices for Your Sender Email Address Maintain Consistency: Avoid any confusion for your audience by sticking to a consistent sender name and address.
Email marketing is an essential tool for businesses to connect with their audience and drive engagement. However, the success of your email marketing campaigns being delivered to your audience is affected by one key factor, one that many people are unfamiliar with, the email deliverability rate of your provider. We’ll provide you with an overview of email deliverability and how HubSpot performs in this sector, taking a look at email deliverability rates and capabilities by analyzing their results from our bi-annual email deliverability tests, As you may know, we’ve been conducting our own email deliverability tests for over four years now and it’s safe to say that each year, we are learning new and incredible things about our top email service providers, and email deliverability in general. The Importance of Email Deliverability Email deliverability has a significant influence on whether your emails reach recipients’ inboxes or whether they get lost
Email forwarding can sometimes throw a wrench in DMARC authentication results, and we often get questions about how to manage forwarded emails, especially with mailing lists. Emails are forwarded automatically all the time, more so than most people expect. Forwarding happens automatically when you send an email to myfriend@example.com and that person has set up their email to be forwarded to a separate inbox, like myfriend@dmarcian.com. Another common instance of automatic forwarding is a mailing list, like Google Groups. From the perspective of the email receiver—the one that is generating DMARC XML reports—your email appears to be coming from an infrastructure that has nothing to do with you. In Google Groups, DMARC data that displays forwarding will show your domain as a sender, a Google IP as the sender, and a variety of receivers who send the DMARC report as part of their DMARC check. This number can increase quite
Marketers often have to jump through hoops to achieve results, and email marketing is no exception. We all know the importance of email marketing campaigns as a worthwhile tool to build relationships with your database and reach new prospects. No matter how effective emails can be, to be successful, marketers need to learn ways to avoid email spam filters. Email spam filters are now more intelligent than ever. With the number of cyberattacks on the rise, it’s no surprise they feel the need to keep up the pace. The increase in attacks is reflected by a recent report, which reveals that March 2023 saw a 91% rise in the number of ransomware attacks since February – a whopping 62% increase from March 2022. 459 ransomware attacks were recorded in March, reaching a new record. As email spam filters become more powerful, it’s important for email marketers to stay ahead of the
Leads won’t share their contact details with you simply because you asked. You usually have to “bribe” them with a valuable lead magnet freebie to collect their email address. You most likely already know this, though. And that’s why you’re brainstorming lead magnet ideas to capture email addresses and build your list. So, what other lead magnet options are there besides checklists and ebooks? Well, continue reading to discover 27 lead magnet ideas that are guaranteed to capture leads. You’ll also learn some pro-tips to help you make them irresistible. Let’s dive right in! Lead Magnets based on Unique Content Lead magnets can be created with different types of content. These content-driven lead magnet ideas will help you attract leads with actionable solutions to their pain points. Ebook I can already hear you protesting, “But do ebooks still work?”. I get it! Lead magnet ebooks are so popularly used (ineffectively)
Writing a newsletter is difficult enough. Coming up with a fun and catchy newsletter subject line that will entice your subscribers to immediately click through and read it can be just as challenging again! Luckily, we have already written a newsletter subject line best practices article to help you out here. But if you just need some quick and very specific inspiration, below you’ll find 458 newsletter subject line examples for a wide range of different types of newsletter. Feel free to use them as they are, or better still, use the ideas here in conjunction with our newsletter subject line tips to create your own clever and effective subject lines (originality will always trump imitation!). Newsletter Sign Up Thank You/Welcome Email Subject Lines “Thank You for Joining Us!” “Welcome to Our Community” “Grateful for Your Subscription” “Cheers to New Beginnings” “Your Subscription is Confirmed” “Thrilled to Have You Onboard”