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EmailToolTester: Why Your Sender Email Address Matters in Email Marketing: When It’s Best to use a Subdomain
- August 23, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just shared another insightful blog:
So you’ve chosen your email marketing service and are ready to write your first newsletter? How exciting! But now you need to decide on a sender email address. While it seems trivial, it’s actually an important piece of the email delivery puzzle. When set up correctly, it creates trust among your readers and ensures your newsletters are delivered. But what are the current best practices around the sender email address? I’ll explain what you need to watch out for. Let’s start with general best practices and then move on to more specific tips depending on the types of emails you are sending (bulk vs. transactional messages). We’ll also investigate when it’s best to use a subdomain vs your main domain for your sender email address. General Best Practices for Your Sender Email Address Maintain Consistency: Avoid any confusion for your audience by sticking to a consistent sender name and address.
Continued here: Why Your Sender Email Address Matters in Email Marketing: When It’s Best to use a Subdomain
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