Top Deliverability’s Blog
Litmus: How An Email Marketing Solution Can Optimize Your Strategy
- June 8, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a new interesting blogpost:
Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. And as for younger generations, they still like receiving messages in their inbox as well with 73% of millennials preferring email communication from businesses. The power of the inbox is real and should not be undervalued. As personalization improves, privacy regulations tighten, ROI is scrutinized, and consumers’ expectations for brand communication grows, there are added complexities to email. It’s unrealistic for marketers to be able to consider all of this with every send, and honestly, who wants to? Combining your email content with an all-in-one email marketing solution saves you headaches of considering each detail and enables email to be your most effective and efficient channel, giving customers what they want—every time you hit send on a campaign. Why a dedicated email…
Read more from the original source: How An Email Marketing Solution Can Optimize Your Strategy
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