Social Media Strategy
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are still figuring out how to generate leads on the platform. Fortunately, I have much experience using TikTok as a social media fanatic and marketer. Here’s everything you need to know about lead generation on TikTok. But first — why use TikTok for lead generation at all? Why use TikTok for lead generation? There are a few good reasons TikTok can be a great platform to generate new leads: 1. It allows for mobile-first campaigns. TikTok prioritizes short-form videos, though users can upload and view videos for 10 minutes. This makes the platform an excellent
Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of
Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your success depends on having a sensible and straightforward strategy that fits your resources and goals. By the end of this guide, you’ll know how to develop a social media strategy that will drive traffic and quell that overwhelming feeling you get whenever you open Instagram or Twitter. Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns, creative plans, and engagement strategy. Many companies use social media to connect with their customers, provide support, advertise new products
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone. And the popularity of the app is due to its creators. Which makes TikTok’s new advertising solution — which is solely focused on crowdsourcing the best content from its creators — an incredible opportunity for brands. Here, let’s dive into what Branded Mission is, and how you can use it to boost your brand awareness and sales. What is Branded Mission? Branded Mission is TikTok’s new advertising solution, and the idea is pretty simple: Branded Mission enables brands to select their advertising requirements, and then creators can submit original videos that meet those requirements. The brand then accepts their favorite video, and amplifies it through boosted ad traffic. It’s a win-win: Creators have the opportunity to reach new audiences with boosted content, and brands can leverage high-quality content
Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives. There are various social media platforms to choose from, and each comes with an audience that brings different advertising potential. Even though there are so many platforms, HubSpot’s Senior Manager of Social Media, Kelly Hendrickson, doesn’t think that you should be using all of them. Featured Resource: Digital Advertising Training Course Hendrickson says, “When it comes to choosing which social platforms to invest in, there’s often not a one-size-fits-all answer.” This is because, based on your business’s buyer personas and marketing goals, certain channels will help your advertisements gain more traction, while others may not be as impactful. Here, we’ll cover three different social media platforms to help you decide when you should and shouldn’t elect to use them in your social…
Short-form videos are everywhere nowadays. They first took off with TikTok. Instagram caught on and launched Reels then YouTube followed with Shorts. In early 2020, Google piloted a search feature in which they surfaced short-form video content from popular social media platforms and now they’re testing in AMP-based web stories. Even more recently, LinkedIn announced it’s scraping Stories to develop short-form video features and Pinterest added a “Watch tab” for short content. So, how can you leverage short-form content to grow your business? And what are some trends to look for in 2022? See what HubSpot marketing experts are saying, below. But there’s no universal number that everyone has agreed on. For instance, TikTok used to allow up to 60 seconds and now that has gone up to 3 minutes. a short-form video on Twitter can be up to 2:20 minutes. On Reels and Triller, it’s 60 seconds. Brandon Sanders,…