HubSpot: TikTok Leads: Tools and Strategies for Generating Leads on TikTok

HubSpot just shared another insightful story:

As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are still figuring out how to generate leads on the platform. Fortunately, I have much experience using TikTok as a social media fanatic and marketer. Here’s everything you need to know about lead generation on TikTok. But first — why use TikTok for lead generation at all?   Why use TikTok for lead generation? There are a few good reasons TikTok can be a great platform to generate new leads: 1. It allows for mobile-first campaigns. TikTok prioritizes short-form videos, though users can upload and view videos for 10 minutes. This makes the platform an excellent

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