HubSpot: 6 Short-Form Video Trends Online Marketers Should Watch in 2022

HubSpot just shared another engaging blog:

Short-form videos are everywhere nowadays. They first took off with TikTok. Instagram caught on and launched Reels then YouTube followed with Shorts. In early 2020, Google piloted a search feature in which they surfaced short-form video content from popular social media platforms and now they’re testing in AMP-based web stories. Even more recently, LinkedIn announced it’s scraping Stories to develop short-form video features and Pinterest added a “Watch tab” for short content. So, how can you leverage short-form content to grow your business? And what are some trends to look for in 2022? See what HubSpot marketing experts are saying, below. But there’s no universal number that everyone has agreed on. For instance, TikTok used to allow up to 60 seconds and now that has gone up to 3 minutes. a short-form video on Twitter can be up to 2:20 minutes. On Reels and Triller, it’s 60 seconds. Brandon Sanders,…

Read the original here: 6 Short-Form Video Trends Online Marketers Should Watch in 2022