HubSpot: The Role of Social Media in Super Bowl LVII Advertising

HubSpot just published a engaging article:

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies. Last year State Farm went all-in on social media advertising, opting to run a TikTok campaign instead of making a Super Bowl commercial. The brand posted a video from the @jakefromstatefarm account encouraging TikTok users to duet the video showing off their dance skills for a chance to star in a State Farm video. @jakefromstatefarm Follow me, #duet this and use #TeamStateFarm & #contest ♬ original sound – Jake from State Farm Ahead of Super Bowl LVII on February 12, we’ve seen

Read more here: The Role of Social Media in Super Bowl LVII Advertising