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HubSpot: Mielle Organics’ Viral Social Media Moment Sparks Conversation About Acquisition Ethics
- January 19, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another brilliant story:
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Sounds like a dream, right? Well for hair care company Mielle Organics, going viral on social media led to the perfect storm of controversy and discourse. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. One Mielle product in particular, the Rosemary Mint Scalp & Hair Strengthening Oil, has increased in popularity due to TikTok. In late 2022, popular creator Alix Earle shared the oil as one of her “Top 2022 Amazon Favorites” and TikTok users began expressing concern over their ability to find the product, the oil becoming more
Read more here: Mielle Organics’ Viral Social Media Moment Sparks Conversation About Acquisition Ethics
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