Litmus: 3 Steps You Must Have In Your Email Campaign Planning Template for Success [Free Template]

Litmus just shared another brilliant article:

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this. Using an email campaign planning template is a powerful solution to these problems. And it helps you get more out of your email campaigns to drive success in your overall marketing strategy. In this post, we’ll walk you through the what, why, and how of using an email campaign planning template: What is an email campaign planning template? Why should you use an email campaign planning template? How to create a good email campaign planning template Keep your team on track Use an email campaign planning template to ensure an email’s goal, messaging, audience, and timing are clear—from inception to execution. Prevent your emails from getting lost in translation

More here: 3 Steps You Must Have In Your Email Campaign Planning Template for Success [Free Template]