Litmus: AMP for Email: Should You Love or Leave this Email Marketing Trend?

Litmus just issued another brilliant story:

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch.1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design trends that will impact your your campaigns—plus how to tap into them to boost email performance. Get the ebook   A brief history on AMP for email In February 2018, Google announced that support for AMP would would be coming to Gmail, providing marketers with the opportunity to add AMP-powered interactivity to their emails. On average, 1.5 billion emails are opened each month. With such a high volume of

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