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Litmus: GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know
- March 3, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a engaging article:
You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). All hail. You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible. But, the inevitable day draws near. And if you’re anything like us, you may have poked around in GA4 yourself a little already and pulled some mysterious levers, hoping for the best. (Wrong lever, Kronk!) Especially if you’ve spent your career in Universal Analytics, this transition can be overwhelming, to say the least. Never fear! We did some research and we’re here to share. Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What’s changing, what’s not changing, and how you can best utilize this new tracking format for
Read more here: GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know
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