link tracking
Here, find quick links to everything I can find relating to the upcoming Apple privacy changes. Remember what we learned from MPP — meaning that exactly when and how the functionality launches is still TBD, exactly what this impacts could change over time, and that this will not be the end of the world. Stay tuned as I’m sure there will be more to write and to learn about this functionality as we move forward torward final public release (and then after).iOS17 filtering click tracking links (Steve Atkins, Word to the Wise)Link Tracking Protection in iOS 17 & macOS Sonoma: Important changes for marketers (Nicole Merlin, Knak)Marketers, what you need to know about iOS 17, LTP, and privacy trends (Peter Jakus, Bloomreach Engagement)The Scoop on iOS 17 and Link Tracking (Scott Desgrosseilliers, Wicked Reports)Bonus: Are you wondering this functionality would be enabled or disabled by users? See “How to automatically
When Apple’s iOS 17 and MacOS Sonoma come to the public later this fall, there will be new privacy improvements, as there always are. This time around, Apple’s looking to block some tracking methodology by stripping various parameters from URLs.Will it strip parameters from email messages received in Apple Mail? Will the parameters stripped include UTM codes, the common tracking mechanism marketers use to identify traffic sources in certain scenarios? If they do, that’d have a significant impact on marketers. This was my fear at first, what if they block this relatively harmless tracking mechanism (that doesn’t tend to identify individuals).Right now, though, it looks like UTMs might be safe? And Apple’s apparently not going to strip out parameters from links in email messages — the focus instead is apparently on removing excess variables from URLs when copying them from Safari or Apple Mail for sharing with others.I think.This is