ios17
Here, find quick links to everything I can find relating to the upcoming Apple privacy changes. Remember what we learned from MPP — meaning that exactly when and how the functionality launches is still TBD, exactly what this impacts could change over time, and that this will not be the end of the world. Stay tuned as I’m sure there will be more to write and to learn about this functionality as we move forward torward final public release (and then after).iOS17 filtering click tracking links (Steve Atkins, Word to the Wise)Link Tracking Protection in iOS 17 & macOS Sonoma: Important changes for marketers (Nicole Merlin, Knak)Marketers, what you need to know about iOS 17, LTP, and privacy trends (Peter Jakus, Bloomreach Engagement)The Scoop on iOS 17 and Link Tracking (Scott Desgrosseilliers, Wicked Reports)Bonus: Are you wondering this functionality would be enabled or disabled by users? See “How to automatically
Peter Jakuš, Product Manager for omnichannel marketing automation platform Bloomreach Engagement has put together even more useful information on the upcoming iOS17 privacy protections that will modify links. Great details and examples. Thanks for sharing, Peter!
When I recently mentioned that new Apple privacy changes were coming in iOS17, it was nigh impossible to share exactly what was coming, as I did not have the opportunity to test it myself — and even if any of us tests it, it could end up working differently when the final version of Apple’s latest mobile operating system is finally released, later this year. So, I didn’t have much to share. Thankfully, somebody has to come to the rescue.Steve Atkins of Word to the Wise has done a most excellent job of exploring exactly how automatic removal of click-tracking parameters works in the current iOS17 beta. It is most definitely worth a read, to better understand how things are probably going to work in iOS17. Do keep in mind, functionality could still be subject to change. Even with that limitation, this is still great research and kudos to Steve