Top Deliverability’s Blog
Constant Contact: A Thanksgiving Fundraising Appeal Guide (+ Free Scripts)
- October 7, 2022
- Posted by: Top Deliverability
- Category: Constant Contact ESPs Industry News
Constant Contact just published a new insightful blog:
The holiday season is a crucial time for fundraising because 31% of annual giving happens in December, but it’s also a time when your audience is most overwhelmed by sales and nonprofit messaging. And while everyone else is planning their holiday meals and gift-buying strategies, you’re looking at your accounts and wondering if you’re going to have enough money and resources to keep the doors open next year. To make sure you have enough, you need to find a way to connect with potential donors quickly and inspire them to make their donations now — instead of waiting until the end of the year. You can do that by leveraging Thanksgiving and Giving Tuesday. Thanksgiving is the perfect time for gratitude messaging — people are in a giving mind-frame, and you can incorporate the Giving Tuesday program into your campaign. Elements of a great Thanksgiving appeals message To craft an
Read more from the original source: A Thanksgiving Fundraising Appeal Guide (+ Free Scripts)
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