Top Deliverability’s Blog
Litmus: Creating a Personalized Experience Using CRM Data
- June 25, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a new engaging blog:
Personalizing email content is essential to create a unique email experience, but it’s only possible if you have data. Most brands will collect preferences on sign-up, and track on-site behavior and interests, as well as gain even more data through email communication. Now you have all that data, what can you do with it? You can create amazing personalized experiences for email subscribers. We know that personalization is required to boost email performance; customers no longer accept generic content as the norm, they expect a good experience and solid, consistently personalized, and relevant content. By having a wealth of data you are then able to create many different types of personalization in email. And, it’s never been easier, especially with new merge tag personalization in Litmus Builder. You can save time and reduce the risk of costly email errors by enabling all team members—regardless of technical skills and ESP access—to
Read more from the original source: Creating a Personalized Experience Using CRM Data
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