Community Management

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2023, 90% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can help your prospects and customers connect with each other; find more value from your products or services; and see your brand as an industry expert. But understanding the importance of online communities and successfully building one are two different things. Here, I spoke with six social media marketers and creators at Vimeo, HubSpot, The Product Boss, Success Story, and Online Marketing Made Easy to learn their biggest tips for building and maintaining effective online communities. Let’s dive in. 1. Make sure your community-building tactics are unique to each platform. Alexis Nash, Vimeo’s Social Media Lead, believes that tightly-knit communities should be built across each platform your

In today’s highly digital and connected society, it’s funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees. So, what is it that has people feeling a disconnect from others and the companies they do business with? A lack of community. A community provides people with a feeling of belonging and a network of other people they can connect with based on their shared interests and/ or characteristics. And that’s why so many brands today are beginning to invest in the creation of communities for their customers, employees, and fans — as part of a process called community management. Businesses build communities — or implement community management…