HubSpot: How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

HubSpot just published another interesting story:

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2023, 90% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can help your prospects and customers connect with each other; find more value from your products or services; and see your brand as an industry expert. But understanding the importance of online communities and successfully building one are two different things. Here, I spoke with six social media marketers and creators at Vimeo, HubSpot, The Product Boss, Success Story, and Online Marketing Made Easy to learn their biggest tips for building and maintaining effective online communities. Let’s dive in. 1. Make sure your community-building tactics are unique to each platform. Alexis Nash, Vimeo’s Social Media Lead, believes that tightly-knit communities should be built across each platform your

Read the original here: How These 6 Social Media Marketers & Creators Built Loyal Brand Communities