HubSpot: Community Managers: What They Do & How to Be a Great One

HubSpot just issued a new insightful article:

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. But how can companies build their reputation as original, relatable, and dependable while still maintaining their unique voice? Social media has transformed the relationship between individuals and organizations — which is why the community management role is now so vital. But what exactly is a community manager, anyway? Here, we’re going to explore what a community manager is and — if you’re applying or starting out in the role — how to be a great one. Table of Contents What is a Community Manager? How to Become a Community Manager Community Manager Job Description Community Manager Job

Read the original here: Community Managers: What They Do & How to Be a Great One