artificial intelligence
Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI. Unless you’re an expert email marketer, coming up with brilliant subject lines every time can be tough. This is especially true if you’re sending personalized emails multiple times per week. Plus, you may need to write several subject lines and run split tests to find the best. This is time-consuming! This post will explore how AI works with email subject lines and why you should get inspiration from AI when writing email subject lines. You’ll also learn about some of the best AI email subject line generators. How AI Works With Email Subject Lines Many AI technologies are still in their infancy. They look good on paper but haven’t reached their potential. That said, there are other AI content generators that have
If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. In this article, we’ll show you how to turn ChatGPT into your personal marketing assistant with: 5 Amazing Marketing Use Cases for ChatGPT ChatGPT For Marketing: Key Advantages and Limitations to Know 5 Actionable Tips for Training ChatGPT for Marketing 10 Marketing Prompts to Help Train ChatGPT How to Train Your
As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to boost views and followers. When you’re a marketer creating content for several other social media platforms and planning campaigns — posting 1-4 TikToks a day is a huge ask. So, how can marketers and creators like myself streamline the process and create more videos? One answer is to use AI. In the past, I’ve interviewed several content creators who say using AI cuts their workload down significantly and completes hours of tasks in just minutes. With that in mind, I will create a TikTok video using AI and take you along for the journey. Let’s
Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You’ll see AI in search engines, maps and navigation, text editors, and more. But have you ever given a thought to how these machines work? AI systems run on algorithms, but not every AI algorithm is the same. If you understand how AI algorithms work, you can ease your business processes, saving hours of manual work. This article will discuss the types of AI algorithms, how they work, and how to train AI to get the best results. What are AI algorithms? How do AI algorithms work? Types of AI Algorithms Tips to Train Your AI What are AI algorithms? AI algorithms are instructions
Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it’s still far from perfect. In today‘s post, you’ll learn how machine learning can supercharge your marketing team. We’ll also share actionable examples from real-world companies implementing machine learning and noticing significant improvements. Table of Contents Machine Learning and Marketing How Machine Learning Can Improve Marketing 15 Examples of Machine Learning and Marketing 5 Tips for Using Machine Learning in Marketing Machine Learning Tools for Marketing Machine Learning and Marketing Machine learning is a form of artificial intelligence (AI) that enables software applications to become more accurate at predicting outcomes without being explicitly programmed. Marketers use ML to understand customer
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create? I tested several AI copywriting platforms to find which tools write the best marketing copy. By the end of this blog post, you’ll have a better idea of what tools you should try to help you produce quality content faster. What is AI Copywriting? Blog Introductions HubSpot’s AI Content Writer ChatGPT Scalenut Social Media Copy SocialBee Anyword Email Copy Copy.AI Hypotenuse.AI Choosing the AI Tool for You What is AI copywriting? AI copywriting combines natural language processing with machine learning to generate
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her bubbly personality and Pilates prowess. Ultimately, her endorsement was enough for me to click “Buy.” But could this influencer magic work with a non-human influencer? In 2023, computer-generated influencers might argue, “Yes.” Here, we’ll discuss whether virtual influencers are the future of marketing, and list the top 15 virtual influencers of 2023. Let’s dive in. Tables of Contents What is a virtual influencer? Are Virtual Influencers The Future of Marketing? The Top 15 Virtual Influencers What Virtual Influencers Can Offer — and What’s Missing Let’s take a look at this post from Miquela Sousa (@lilmiquela), a virtual influencer with over 2.7 million followers on Instagram: By all accounts, the post looks real. Miquela, a 19-year-old Brazilian-American model, influencer, and singer
One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions. But at the last convention I attended, the largest panel room had been reserved for a creator under the name LeeandLie (AmaLee). And after seeing hundreds of people gather to see them, I joined myself to see what they do. I learned that this voice actor, singer, and YouTube creator had amassed 2.21 million followers and over a billion video views, and the craziest part — she doesn’t show her face. AmaLee is among the many unique creators who utilize AI avatars instead of their likenesses on their channels. Image Source After that experience, it got me thinking: is this the future of YouTube? How well can AI improve videos? And how
In school, I learned the basics of good writing — keep it short, concise, and grammatically correct. By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT, I notice a few red flags. Sure, it’s grammatically correct, but it gives off serious “corporate speak” vibes. It follows a logical sequence, but it often goes on lengthy tangents. And while its responses may be accurate, it often lacks a unique perspective. This isn’t to suggest AI-written content is inherently bad. But if you plan to leverage AI for content creation, it’s important to know where it falls short, and how to fix it. 4 Signs It Was Written by AI 1. It isn’t skimmable. As a writer, it’s nice to imagine that people hang on to every word I write. The reality, however, is far different. Gone are the days of leisurely reading the
If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my experience and let you know if it’s worth trying out. Fun fact: This is my first time using ChatGPT in this way, too, so we’re learning together! Using ChatGPT to Generate Ideas Using ChatGPT to Generate a Blog Outline Using ChatGPT to Write a Blog Post Final Thoughts Using ChatGPT to Generate Ideas Every blog