artificial intelligence
AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we’ll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it. Table of Contents Can AI-generated content impact my search ranking? The Limitations of AI-Generated Content Tips for Using AI-Generated Content Can AI-generated content hurt my search ranking? It’s a question on every marketer’s mind: should I use AI to create content? At this time, Google has made it clear that AI-generated content has no impact on search ranking. As long as your content is helpful, original, and relevant, you have the green light. In
Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources. Fortunately, AI is about to shift how every business creates audio and video content — leaving your team with more time to focus on big-picture strategy, and less time on pre-production, editing, and more. Here, learn why Riverside’s Head of Marketing, Abel Grunfeld, is more excited than ever about the future of audio and video when it comes to AI. How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing 1. AI will enable podcast and video hosts to facilitate deeper conversations. As someone who regularly interviews thought leaders for the HubSpot
There’s a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into an entirely new piece of content. It can research virtually any topic, and deliver its findings in the form of poetry, code, lyrics, and more. And yet, when you fire up ChatGPT and feed it a prompt, it responds with something… far from perfect. It’s too broad, too long, too bland, or misses the mark entirely. This often happens when we don’t know how to ask, in AI-terms, what we want. In other words, the output is only as good as the input. So, if you want to master AI, knowing how to write a good prompt is key. Here, I spoke to HubSpot’s SEO team to understand the key elements of a good prompt, along with some helpful prompt writing tips and techniques. Table of Contents How
Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? We explore the game-changing implications of AI in SERPs through the perspective of our blog team experts to reveal the steps bloggers, just like you, are taking to adapt and succeed in this new paradigm. But before we dive in, let’s clarify what AI in search engines means. This type of search allows users to generate more unique or concise responses than traditional search that retrieves results based on relevant keywords, backlinks
AI has transformed the business landscape, and while everyone can benefit from it, not everyone has the technological background to understand exactly how it works and what it does. This piece is an AI glossary of all the essential terms and definitions you need to know to fully understand the technology you use. Table of Contents A, B, C, D, E F, G, H, I, L M, N, O, P, R S, T, U, V, W Why Artificial Intelligence Matters for Marketers Artificial intelligence is important for marketers because it can support crucial parts of the marketing process, like SEO research, campaign personalization, data analysis, and content creation. For example, a tool like Campaign Assistant uses text inputs (also called prompts) to help marketers seamlessly and quickly create copy for landing pages, emails, and ad campaigns. Get Started With Campaign Assistant And, when AI assists with key marketing tasks, it
The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. And many haven’t yet experimented with generative AI at all. There’s a major, often overlooked area of opportunity when it comes to AI: Becoming a more customer-centric organization. Here, we’ll explore how three organizations used generative AI to achieve enhanced customer-centricity, and how your own business can, too. Keep reading, or jump to a specific section: How the Generative AI Revolution Will Evolve Over Time How Three Companies Leveraged AI
As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they’re even able to test their products. Fortunately, as AWS Senior Advisor to Startups and AI expert Deepam Mishra told me, “This process is about to be turned on its head with the newest advances in AI.” I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. How AI Will Revolutionize Product Development, According to AWS’ Senior Advisor to Startups 1. Product-market fit predictions will be more accurate. From Mishra’s experience, he’s seen many startups fail due to poor product-market fit. This corresponds
Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign. Pictory Synthesia HeyGen Deepbrain AI Synthesys InVideo Veed.io Elai.io Colossyan FlexClip Wave Video Best AI Video Generators Below are some of the best AI video-generating platforms for marketers and creators at all levels. 1. Pictory Image Source Pictory is an excellent AI video generator for creators and marketers who don’t have experience creating videos. All you have to do is provide a script or article to guide your video content. For example, you can submit a blog post, and Pictory will create
Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you’re probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you’ve come to the right blog. This article will explore different ChatGPT alternatives and their unique features. Free ChatGPT Alternatives If you’re looking for an economical alternative to ChatGPT, the following free AI alternatives fit you. 1. Bard Google’s experimental conversational generative AI chatbot uses NLP and machine learning to respond quickly to various inquiries. Bard boats a user-friendly interface and multiple handy features, including the ability to edit previous questions and restart conversations at any point. The chatbot’s other features include the ability to: Generate texts, Translate languages, Answer
Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what AI might look like as it develops. In this post, we’ll discuss sentient AI, what it could look like, and if we should be worried about a world where robots are conscious (with scientific insight, too). What is sentient AI? Sentient AI can feel and have experiences just as humans can. Sentient AI is emotionally intelligent, conscious and can perceive the world around it and turn those perceptions into emotions. In short, sentient AI thinks, feels, and perceives like a person. M3GAN, the robot from the movie of the same name, is a great example of sentient AI. She has emotions and can perceive and understand the feelings of those around her, so much so that she