HubSpot: Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use

HubSpot just released a new insightful story:

Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it’s still far from perfect. In today‘s post, you’ll learn how machine learning can supercharge your marketing team. We’ll also share actionable examples from real-world companies implementing machine learning and noticing significant improvements. Table of Contents Machine Learning and Marketing How Machine Learning Can Improve Marketing 15 Examples of Machine Learning and Marketing 5 Tips for Using Machine Learning in Marketing Machine Learning Tools for Marketing Machine Learning and Marketing Machine learning is a form of artificial intelligence (AI) that enables software applications to become more accurate at predicting outcomes without being explicitly programmed. Marketers use ML to understand customer

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