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HubSpot: Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
- October 23, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a engaging story:
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her bubbly personality and Pilates prowess. Ultimately, her endorsement was enough for me to click “Buy.” But could this influencer magic work with a non-human influencer? In 2023, computer-generated influencers might argue, “Yes.” Here, we’ll discuss whether virtual influencers are the future of marketing, and list the top 15 virtual influencers of 2023. Let’s dive in. Tables of Contents What is a virtual influencer? Are Virtual Influencers The Future of Marketing? The Top 15 Virtual Influencers What Virtual Influencers Can Offer — and What’s Missing Let’s take a look at this post from Miquela Sousa (@lilmiquela), a virtual influencer with over 2.7 million followers on Instagram: By all accounts, the post looks real. Miquela, a 19-year-old Brazilian-American model, influencer, and singer
Continued here: Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
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