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Copy that identifies what an email message is about. It is often designed to entice the recipient into opening the message. It’s also the first thing the recipient sees in the inbox, making it an important aspect of email marketing.
« Back to Glossary Index
Subject line
« Back to Glossary Index
Copy that identifies what an email message is about. It is often designed to entice the recipient into opening the message. It’s also the first thing the recipient sees in the inbox, making it an important aspect of email marketing.
« Back to Glossary Index