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MailUp: Digital Marketing for large scale retail: the evolution of Iperal’s strategy
MailUp just released another engaging story:
What tools are required of the large-scale retail sector to be competitive and offer a customer experience that meets the expectations of its audience? Let’s find out together through the case study of Iperal, which with its omnichannel retail strategy has gone from 34,000 to 300,000 newsletter subscribers. Omnichannel retail approach, segmentation and hyper-customization: these are the three weapons of the Iperal‘s success, which after a path of digitalization and work of increasingly advanced customization of the newsletter, has managed to achieve important results: 300 thousand subscribers to the newsletter of a total of 600 thousand customers and performance of the main KPIs on mail well above the industry average: open rates of 27% compared to 17% of the large-scale retail sector averageclick rates of 5% vs. 1.9% of the averageunsubscribe rate of 0.05% These are important numbers for a company in large-scale retail. This is because large-scale retail digital
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