Segmentation
Segmentation
- April 20, 2021
- Posted by: Nicola Selenu

A way of separating your contact lists – it is recommended to split lists into active and inactive segments. Active refers to those who have opened or interacted with an email in the last 60-90 days. Inactive refers to recipients with little to no activity historically since sending to them.
Author:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
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Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
Segmentation
A way of separating your contact lists – it is recommended to split lists into active and inactive segments. Active refers to those who have opened or interacted with an email in the last 60-90 days. Inactive refers to recipients with little to no activity historically since sending to them.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index