Segmentation

Top Deliverability > Segmentation

Segmentation

  • April 20, 2021
  • Posted by: Nicola Selenu
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A way of separating your contact lists – it is recommended to split lists into active and inactive segments. Active refers to those who have opened or interacted with an email in the last 60-90 days. Inactive refers to recipients with little to no activity historically since sending to them.

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

Segmentation

Top Deliverability > Segmentation

Segmentation

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
« Back to Glossary Index

A way of separating your contact lists – it is recommended to split lists into active and inactive segments. Active refers to those who have opened or interacted with an email in the last 60-90 days. Inactive refers to recipients with little to no activity historically since sending to them.

« Back to Glossary Index
Related Terms:

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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