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HubSpot: 10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
- August 11, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a brilliant blog:
At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people’s attention? Try to guess which of these two CTAs had the higher conversion rate. Here’s CTA #1: Source Here’s CTA #2: Source Ready for the answer? The winner was #2. And I bet some of you guessed that the winner was #1. The truth is, you won’t know which CTA is the better performer until you test it — so you’ve got to get started with testing now. In that spirit, here are 10 tests you can run on your own website to try to increase click-through-rates. Test the color of your CTA buttons Test text vs. image
More here: 10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
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