Conversion Rate Optimization
At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people’s attention? Try to guess which of these two CTAs had the higher conversion rate. Here’s CTA #1: Source Here’s CTA #2: Source Ready for the answer? The winner was #2. And I bet some of you guessed that the winner was #1. The truth is, you won’t know which CTA is the better performer until you test it — so you’ve got to get started with testing now. In that spirit, here are 10 tests you can run on your own website to try to increase click-through-rates. Test the color of your CTA buttons Test text vs. image
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds. For this reason, you’re above the fold content should be enticing enough to hold a visitor’s attention and keep their interest. If your session time is low and your bounce rate is high, then your above-the-fold content may be to blame. Not to worry: We’ll go over everything you need to know about above-the-fold content, including best practices and examples that will inspire you. Skip to: Above the Fold Best Practices Above the Fold Website Examples Your above-the-fold website content directly impacts your engagement metrics, because it can inspire users to explore the rest of the website and its offerings. If it’s not properly optimized, you’ll likely see a boost in bounce rate and a decrease in conversions. A web page that is slow to load
When was the last time you gave your website a checkup? Maybe you’ve never audited your website before, it’s been a while since you have, or you have a redesign planned for the future. Whatever the case, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. Below, let’s learn what a website audit is, the different types of audits, why an auditis important, and how to use information from an audit to improve your SEO and conversions. Before we dive into the things you should be keeping an eye out for as you’re auditing your website, let’s review some of the different types of audits you can perform. Here are a few common audits among marketers. Types of Website Audits There are several different types of website audits, such as: 1. Competitive Website Audit A competitive website
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates. From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve your site’s performance. To help you understand the tools and their uses, we’ve also broken this list into a few major categories: Lead capture tools Research tools Analytics tools Mouse tracking and heat maps Feedback tools Experiment tools Ready? Let’s start converting. Lead Capture Tools These are the tools you will use to capture more leads on your site, thus improving your CRO analytics…
Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design. When this happens, visitors won’t convert. Therefore, increasing your conversion rate is beneficial to lowering your cost per acquisition. Below, let’s review how to increase your conversion rate for both your desktop website and mobile site. How to Increase Conversion Rate on Your Website 1. Use a CRO planner. Getting started with conversion rate optimization can seem like a daunting task. The first step to improving your conversion rate? Use a CRO planner. With a CRO planner, you’ll be able to analyze and develop a strategy for increasing your conversion rate. For example, with HubSpot CRO planner, you’ll find instructions on how to conduct…
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate optimization (CRO) comes in. In this guide, you’ll learn about the power of CRO, why your business should focus on improving your conversion rate, and how to get started. What is a conversion rate? A conversion rate is the percentage of visitors who complete a desired action, like completing a web form, signing up for a service, or purchasing a product. A high conversion rate means your website is well-designed, formatted effectively, and appealing to your target audience. A low conversion rate could be the result of a variety of factors related to either website…
As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough. More specifically, inbound marketing requires you to create remarkable content they’ll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters. Clearly, conversions are a big deal. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads. While not all conversion paths are identical and depend on the type of business they’re for, they have a few common attributes: a landing page, a call-to-action, a content offer or end point, and a thank you page. Landing page: A landing page is a specific page on your website designed to collect a visitor’s contact information in exchange for a resource, like a course, ebook, or other product. Call-to-action: A call-to-action is…