Litmus
Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. With a few months behind us, how did it really affect email marketing? April Mullen (Director of Brand & Content at SparkPost) and John Stephenson (Vice President Deliverability Services at Epsilon) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus). Watch the webinar recording below, and read on for answers to some of your top questions. Q&A Below is a recap of our answers to some of the top questions from the webinar. Got more questions? Head over to the Litmus Community. Let’s start with the basics. What has Apple done and what does it mean for email marketing? John: They have made a few changes, but I think the one that we get the most questions about is what they’ve done with the open rate. Originally…
We’ve been talking a lot about modular building lately—and that’s because it’s helped us save a lot of time coding. As in, build-emails-in-half-the-amount-of-time time saved. In this webinar, Carin Slater (Email Marketing Specialist at Litmus) walks through how Litmus implements reusable code modules to build emails faster—and shares her advice on how you can get started with modular building. Didn’t make the live webinar? That’s OK. We recorded the whole thing. Watch the recording here: Q&A We’ve highlighted some of the questions from the webinar, along with our responses, below. How do email marketers insert modules and edit content [in Litmus] without breaking things? Great question! This is where modular building can really empower email teams that vary in coding knowledge. Once an email developer creates modules, non-coding team members can easily insert modules into a template. When you’re in Litmus Builder, navigate to the code editor (you’ll still see…
Looking for inspiration to boost your 2022 email strategy? You’re in the right place—our teammates at Kickdynamic put together the most impressive live email campaigns from 2021, all in one place. In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy. Featured are examples of campaigns from leading brands like ASOS, Hunter, Endy, Ted Baker, Kate Spade, and more—as well as their proven results. Email examples featured in Kickdynamic’s Best Live Emails of 2021 Here’s what you’ll get in this exclusive collection: Behavioral content like product recommendations powered by Kickdynamic’s revolutionary AI prediction engine Content automation via Google Shopping feeds, .csv files, XML, and API driven content Personalization using CRM data and rules based on date/time of open Micro relevancy such as location and weather targeted content Time including countdown timers and timed content that changes after an email is sent…
A new year is upon us and personalization is in focus for marketers, clearer than ever before. But as data privacy regulations continue to evolve, the delicate balance of creating the personalized experience users expect while considering data privacy continues to be an uncertain path. Marketers are finding themselves trying to navigate a balancing act that has no end in sight. As they work across digital channels to prioritize ways to improve brand experience, retain customers, grow business and most importantly, give people what they have come to expect, marketers must be conscious to carefully capture and securely store the sensitive data that makes personalized content come to life. As we continue to move forward in this privacy-centric yet personalized world, successful marketers will need to focus on treating people as unique individuals rather than a collective audience. Doing so in a meaningful and intentional way not only fosters subscriber…
With the average ROI of email being 36:1, more marketers are turning to email to reach their audience and get their message heard than ever before. However, this means more emails are getting sent, which means more competition in the inbox. What does it take to stand out in the inbox in 2022? Personalization and automation. And, though personalization and automation have been around for a while, they are no longer “nice to haves” but rather “must haves” for a successful modern email strategy. When we asked marketers about their top priorities for their email marketing program, the top three priorities were 1) expanding automation, 2) boosting personalization, and 3) enriching customer profiles. That’s why we brought on Jess Materna (Director of Product Marketing) and Jordan Sawyer (Head of Account Management at Kickdynamic) to help you make personalization a priority in 2022. Watch the webinar recording below, and read on…
We’ve all been the recipient of a cart abandonment email: those persistent reminders that let you know that you did not, in fact, complete your purchase of that sweater or new sneakers you had in your cart recently. While their effectiveness is the proven push people need to finish their online shopping, there is a whole world of upper-funnel shoppers with potential you may not be accessing as effectively as you could (and should). These casual browsers may come to your site with no intention more than online window shopping, but that doesn’t negate their purchasing power when addressed appropriately. That’s where browse abandonment emails come into play. Keeping reading for more on browse abandonment emails, including: How browse abandonment emails lead to completed purchases 3 types of browse abandonment emails Product abandonment emails Category abandonment emails Site search abandonment emails How browse abandonment emails lead to completed purchases Sending…
New year, same us—we’re back! It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. What happened in December 2021? Let’s take a closer look. Top email clients Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. To learn why, check out this blog post. And—as we always like to note—there are two things we’d like to point out: 1) MPP hides device data so we can’t differentiate between iOS, iPadOS, or macOS, and 2) the new OSes also don’t differentiate between MPP and non-MPP in the user agent data it passes. That said, the top 3 email clients for December…
“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. With a lean team, working with efficiency top of mind is key to helping you make the most of your time. In other words, having a thorough plan of action helps you work smarter (and not harder). 69% of top-performing B2B content teams have a documented strategy. Ready to be a top performer yourself? Together with our good friends at HubSpot, we’ve teamed up to bring you a guide that will serve asa blueprint for creating an entire content marketing plan that focuses on your desired results. Whether you’re building from scratch or just making a few repairs, we will help you with every step, including…
Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes. Understanding email deliverability starts long before a campaign launch. There are a series of checkpoints your emails must pass to be safely and securely delivered. Not only is this important to get your messages to the right people, but poor deliverability also can have a ripple effect. Systematic deliverability issues can diminish your online credibility, audience reach and engagement, and ultimately, decrease your ROI. Email is incredibly effective but it’s important to take a calculated, proactive approach to ensure success. And if you’re worried it’s too late to undo poor deliverability, there’s good news for…
A positive online shopping experience is just as critical as one in a brick-and-mortar storefront. With eCommerce shopping continuing to experience double-digit growth that’s expected to outlast the pandemic, understanding ways to connect with your subscribers can be a huge attribute to your business, and your bottom line. It’s no mystery that the more you know about your audience, the better the results of your efforts. Relying on data can help guide your email strategies for maximum success. Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back. What you may not know is there is a wealth of customer data available that you may not be utilizing to its fullest potential. Every user has their own journey, from products they view, items added to their cart, purchases, and even abandoned…