Litmus: Why You Need a Content Marketing Plan [+ Free Templates]

Litmus just released another insightful blog:

“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. With a lean team, working with efficiency top of mind is key to helping you make the most of your time. In other words, having a thorough plan of action helps you work smarter (and not harder). 69% of top-performing B2B content teams have a documented strategy. Ready to be a top performer yourself? Together with our good friends at HubSpot, we’ve teamed up to bring you a guide that will serve asa blueprint for creating an entire content marketing plan that focuses on your desired results. Whether you’re building from scratch or just making a few repairs, we will help you with every step, including…

Read the original here: Why You Need a Content Marketing Plan [+ Free Templates]