Top Deliverability’s Blog
Litmus: Make Personalization Your First Priority in 2022: Webinar Recording + Q&A
Litmus just shared a new insightful article:
With the average ROI of email being 36:1, more marketers are turning to email to reach their audience and get their message heard than ever before. However, this means more emails are getting sent, which means more competition in the inbox. What does it take to stand out in the inbox in 2022? Personalization and automation. And, though personalization and automation have been around for a while, they are no longer “nice to haves” but rather “must haves” for a successful modern email strategy. When we asked marketers about their top priorities for their email marketing program, the top three priorities were 1) expanding automation, 2) boosting personalization, and 3) enriching customer profiles. That’s why we brought on Jess Materna (Director of Product Marketing) and Jordan Sawyer (Head of Account Management at Kickdynamic) to help you make personalization a priority in 2022. Watch the webinar recording below, and read on…
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