Litmus: How to Use Shopper Generated Content to Personalize Your Emails

Litmus just posted a insightful post:

A positive online shopping experience is just as critical as one in a brick-and-mortar storefront. With eCommerce shopping continuing to experience double-digit growth that’s expected to outlast the pandemic, understanding ways to connect with your subscribers can be a huge attribute to your business, and your bottom line. It’s no mystery that the more you know about your audience, the better the results of your efforts. Relying on data can help guide your email strategies for maximum success. Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back. What you may not know is there is a wealth of customer data available that you may not be utilizing to its fullest potential. Every user has their own journey, from products they view, items added to their cart, purchases, and even abandoned…

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