Litmus: How Deliverability Can Guide Your Emails to Subscribers’ Inboxes

Litmus just shared another interesting post:

Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes. Understanding email deliverability starts long before a campaign launch. There are a series of checkpoints your emails must pass to be safely and securely delivered. Not only is this important to get your messages to the right people, but poor deliverability also can have a ripple effect. Systematic deliverability issues can diminish your online credibility, audience reach and engagement, and ultimately, decrease your ROI. Email is incredibly effective but it’s important to take a calculated, proactive approach to ensure success. And if you’re worried it’s too late to undo poor deliverability, there’s good news for…

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