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Litmus: Don’t Abandon Your Window Shoppers: Create Opportunity with these 3 Browse Abandonment Emails
Litmus just published another engaging write-up:
We’ve all been the recipient of a cart abandonment email: those persistent reminders that let you know that you did not, in fact, complete your purchase of that sweater or new sneakers you had in your cart recently. While their effectiveness is the proven push people need to finish their online shopping, there is a whole world of upper-funnel shoppers with potential you may not be accessing as effectively as you could (and should). These casual browsers may come to your site with no intention more than online window shopping, but that doesn’t negate their purchasing power when addressed appropriately. That’s where browse abandonment emails come into play. Keeping reading for more on browse abandonment emails, including: How browse abandonment emails lead to completed purchases 3 types of browse abandonment emails Product abandonment emails Category abandonment emails Site search abandonment emails How browse abandonment emails lead to completed purchases Sending…
Read the original here: Don’t Abandon Your Window Shoppers: Create Opportunity with these 3 Browse Abandonment Emails
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