tools
Tools that you run from the command line – i.e. from a terminal or shell window – are often more powerful and quicker to use than their GUI or web equivalents. Their output is plain text so it’s much easier to copy and paste into an email or a slack conversation – sure, you can take a screenshot of a GUI tool and share that, but then the folks you’re sharing it with can’t copy the text out of it. And you can easily run them on a remote machine, which can be particularly useful when you’re diagnosing network issues, or email reputation issues that may be IP address based. Here are some of the tools I use daily, and how to install them on your laptop. (If you’re installing these for a class I’m giving we might have an alternate way to use them if you didn’t install them…
(Here’s an updated version of a post from way back in 2018, with additional resources! I hope you find it handy.)Need a tool to parse message headers? Trying to break down how long it took to hand off an email message between servers? Want to check for blocklistings, content scoring or link issues? Here’s a few different tools that do a few different things.First, let’s check message headers using this tool from Google, or this (I think unofficial) version for Microsoft headers. Both do basically the same thing — you paste in the email headers and it will parse them, giving you a breakdown of how much time it took between each server hop. Very handy for troubleshooting delivery delays. Did a Gmail server hold on to your message for four hours before passing it on? Or did it never leave your ESP’s mail server? That’s what tools like these…
I wanted to take a few minutes to let folks know about this cool website called Email Resources. It’s not just cool because we both use the word “resource” (though that doesn’t hurt!). It contains “A curated collection of the best email resources to help you at every step of your email workflow,” lovingly crafted by Avi Goldman.It’s got a whole bunch of links to a whole bunch of useful things, things aboutEmail strategy, design, accessibility, coding and QA;Email sending, data, learning career and community;And of course, links related to that thing I talk about all the time, deliverability! Teeing you up to learn more about ISP tools, deliverability vendors and associated suites of tools, authentication monitoring, other utilities, and certification vendors.I reached out to Avi Goldman to ask him what inspired him to put Email Resources together. He said, “I’d been collecting resources for myself for a while and…
What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the performance, deliverability, and design of each campaign? You’ll only know if you conduct an email marketing audit. Okay, so an email audit isn’t quite that magical. If this is a project you need to complete, and you’re feeling a bit reluctant or overwhelmed, we totally understand. However, changing your perspective on email auditing is going to help. Once you get into it, you’ll start revealing both problems that represent opportunities for improvement as well as successes that you can use elsewhere in your email strategy. Mailjet’s exclusive report, Inbox Insights 2022, found even the most-successful email marketers face challenges such as increasing engagement, improving accessibility, and fixing deliverability issues. An email audit is an effective way to understand and overcome those types of challenges. In this comprehensive article, we’ll take a look…