sharing
Ugh, I hate that goofy stock photo. Needles make me itch. But it’s the best way to frame my concerns, I think. And I have concerns. Because domain reputation is a big deal of late. And I’m seeing people stumble into domain reputation issues — and not necessarily realize it — all because of domain sharing and shared reputation problems.Where? Mostly at Gmail. Domain reputation is definitely a big deal for the biggest mailbox provider, and that is Gmail. (If you’re a typical US B2C sender, the top three providers you’re sending to are going to be Gmail, Yahoo and Microsoft OLC/Outlook.com, in that order. Gmail’s going to be 60%+ of your list, probably.)A Gmail mail rejection (NDR/bounce) like this specifically talks about domain reputation:smtp;550 5.7.1 [x.xx.xx.xx] Our system has detected that this message is likely suspicious due to the very low reputation of the sending domain. To best protect our…
I wanted to take a few minutes to let folks know about this cool website called Email Resources. It’s not just cool because we both use the word “resource” (though that doesn’t hurt!). It contains “A curated collection of the best email resources to help you at every step of your email workflow,” lovingly crafted by Avi Goldman.It’s got a whole bunch of links to a whole bunch of useful things, things aboutEmail strategy, design, accessibility, coding and QA;Email sending, data, learning career and community;And of course, links related to that thing I talk about all the time, deliverability! Teeing you up to learn more about ISP tools, deliverability vendors and associated suites of tools, authentication monitoring, other utilities, and certification vendors.I reached out to Avi Goldman to ask him what inspired him to put Email Resources together. He said, “I’d been collecting resources for myself for a while and…