Social Media Publishing
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Meanwhile, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that…
I fought it for a while but TikTok has me in a chokehold and won’t let me go. At all hours of the day, you can find me singing viral TikTok sounds and saying random phrases from popular videos. The app has grown considerably since booming in 2020 and its features just keep getting better. While the app has offered a live feature for a while, the short-form video platform recently announced new live features, making it a strong competitor for Instagram and Facebook. In this article, we’ll dive into the top TikTok LIVE features, the requirements to go live and a few tips to keep in mind before you start your first broadcast. TikTok LIVE Features Going live on TikTok allows you to engage with your followers on the platform and build community. The app offers ways to maximize the experience for both creators and viewers when going live.…
“We have a 9 a.m. meeting? Hold on — let me scour the internet to find content for the morning tweet.” Sound familiar? Scrambling for social content is nothing new. We have meetings. We miss deadlines. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. Social media content moves so fast that you might occasionally feel thrown for a loop, which is why a pre-scheduled social media content calendar should be your new best friend. To make social media content easier for companies to plan and schedule across the accounts they manage, we created a social media content calendar template. And because this field moves so quickly, we’re always updating this template with the latest social platform features to help you share your content strategy at…
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks available to us, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. Let’s dive into our list of top tools to stay organized and on top of your game. Social Media Content Calendar Tools to Plan Your Messaging 1. HubSpot’s Downloadable Template for Excel Content Calendar Price: Free Download This Template Marketers might already use Excel for different types of reports and data analysis in their roles, but this multifaceted tool is perfect for…