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Sendingblue: 5 Ways to Maximize ROI with Marketing Automation
- February 15, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just shared another insightful article:
The process of converting leads into customers is riddled with obstacles. As a marketer, you want to target the right leads with the right messaging. But for many businesses, this poses a significant challenge. If you’re struggling to drive results with your marketing efforts, consider using automation. That’s because marketing automation empowers you to identify, prioritize, and nurture leads more effectively. Here are the top five ways marketing automation can help you convert more leads and maximize ROI. 1. Nurture leads through your sales funnel Lead nurturing refers to using automated email marketing to inform and nurture leads. Guiding leads through the acquisition cycle is the most common use case for B2B marketing automation. This tactic works particularly well where leads require a large amount of trust and education before making a purchase. You can use automated workflows to guide leads through the sales funnel, providing them with relevant content
Read more: 5 Ways to Maximize ROI with Marketing Automation
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