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HubSpot: Do People Still Read Blogs in 2023? We Asked Consumers [New Data]
HubSpot just issued a new insightful article:
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?” To determine where blog readership might stand today, I surveyed 325 people about how often they read blogs. Here’s what I know: Do people still read blogs anymore? How to Get More Blog Readers Building a Better Blog Do people still read blogs anymore? As a blogger who writes daily, my findings were encouraging; most respondents (29%) read blogs 1-4 times a month, 18% read every day, and only 17% never read blogs. The graph below illustrates a breakdown of how often respondents read blogs. While the percentage of people who never read blogs surpasses that of people who read 1-3 or 1-4 times a week, more people read blogs daily
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