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Table of contents Are Cold Email Open Rates Important and Should You Track Them? Cold Email Open Rate Meaning What Is a Good and Bad Open Rate for Cold Email and How to Boost it? Understanding The Real Story Behind Open Cold Email Rates Why Are Cold Email Open Rates No Longer the Best Metric? What Metrics Should You Track Instead? Are Cold Email Open Rates Important and Should You Track Them? After working so hard on crafting your cold emails, low open rates can be frustrating and undermine your efforts. All that time spent researching prospects and carefully choosing your words can be wasted if your emails go unopened. However, don’t give up, because cold emails are still a powerful way to reach potential customers, so it is worth competing for them. When prospects receive countless cold emails every day, standing out from the crowd and grabbing their attention
Table of contents Is It Hard to Create Cold Emails That Convert? Do Cold Emails Convert Well? What Is the Cold Email Conversion Rate? What Is a Good Conversion Rate for Cold Emails? How to Write Cold Emails That Convert? 1. Segment Your Prospects List. 2. Identify Your Qualified Leads. 3. Personalize Your Emails. 4. Make Your Cold Email Content Relevant and Concise. 5. Keep Track of Email Deliverability. Summing Up Is It Hard to Create Cold Emails That Convert? Cold emails are considered one of the best channels for direct outreach and lead generation, especially in industries where building relationships with potential customers is critical. They help companies target specific individuals or organizations that fit their ideal customer profile. Therefore, by making a targeted approach, they increase the probability of reaching future clients who are most likely to be interested in the product or service offered by the business.
Table of contents What is an Automated Email Sequence? Automated Email Sequence Types Automated Email Sequence vs Drip Campaign Advantages of Using Automated Email Sequences Automated Email Sequence Examples #1. Welcome Email Sequence. #2. Customer Onboarding Email Sequence. #3. Lead Nurturing Email Sequence. #4. Cross-Sell and Up-Sell Email Sequence. #5. Abandoned Cart Email Sequence. #6. Re-engagement Email Sequence. #7. Feedback Email Sequence. 7 Automated Email Sequence Implementation Tips #1. Decide on Sequences #2. Define Goals and Triggers #3. Set Sequence Duration #4. Write Captivating Subject Lines #5. Create Relevant Content #6. Add “Call to Action” #7. Test Deliverability Take Your Email Marketing to a Higher Level with Automated Email Sequences Email marketing offers an affordable way to reach out to your target audience, increase conversion rates, and maximize your return on investment. The benefits of a well-thought email campaign are known to and taken advantage of by people who are
Table of contents What Is a Seed List in Email Marketing? What Is Seed Testing? What Are the Benefits of Seed Emails? Types of Seed List Deliverability Tests 1. Manual Test. 2. Automatic Test. 3. Proxy Test. Closing Thoughts What Is a Seed List in Email Marketing? Briefly, a seed list definition is a series of email addresses that you send a letter to before sending it out to your target audience, which allows you to test your message in different conditions. This way you can see how your email will look and interact with different services and providers before you actually send it out. Initially, companies created mailing lists using the personal email addresses of employees. Later, they started using special test accounts for email marketing. Nowadays, businesses prefer practicality and cost-effectiveness by using special spam testing solutions that have their own built-in seed lists. So, let’s take
Email Delivery vs. Email Deliverability: How Not to Mix It Up You’re probably familiar with the situation when you spend days planning every detail of your campaign, crafting the perfect email for your target audience, and hoping that every copy of your email will be seen and appreciated by the recipient. And, honestly, there’s nothing more frustrating than realizing that your messages never reached your subscribers. It doesn’t matter how carefully you planned your strategy and campaign implementation, if an email doesn’t end up in the inbox, it’s obvious that your goal hasn’t been achieved. Trying to find out why your email was not delivered, you start to dive into all the details and surely come across such a concept as deliverability. Every experienced email marketer knows this term and will immediately tell you what it means. However, not-so-skilled professionals often confuse the key difference between delivery and deliverability, although
Table of contents Shared IP vs Dedicated IP: What’s the Difference? 1. Shared IP Addresses. 2. Dedicated IP Addresses. Who Can Choose a Dedicated IP Address? Will a Dedicated IP Help Fix Deliverability Issues? Is One Dedicated IP Address Sufficient? How to Switch from a Shared to a Dedicated IP Address? 1. Sign up with an Email Service Provider. 2. Buy a Dedicated IP Address. 3. Set up SPF and PTR Records. 4. Warm up a Dedicated IP Address. How to Warm up a Dedicated IP Address? Dedicated IP Warm up Schedule Dedicated IP Address Monitoring: What to Track? 1. IP Reputation Monitoring. 2. IP Blacklisting Status Monitoring. 3. Deliverability Monitoring. 4. Email Metrics Monitoring. Key Takeaways Sender reputation is like your credit history, which is evaluated by email receiving servers when they accept your message for delivery. If the history is bad, the email is filtered to Spam or
Table of contents What Is a Triggered Email? Trigger Emails Effectiveness Statistics Why Use Trigger Emails? Benefits of Triggered Emails Potential Challenges in Trigger Email Marketing Types and Examples of Triggered Emails 1. Welcome Emails. 2. Onboarding Letters. 3. Cart Abandonment. 4. Purchase Confirmations. 5. Notification Emails. 6. Customer Feedback. Wrapping Up What Is a Triggered Email? You probably noticed that as soon as you sign up for a certain subscription, you immediately receive a welcome email, which usually presents the company from which you made a purchase or paid for a service, and you are invited to learn the terms of your plan and opportunities to use the provided services maximally effectively. Such emails that are sent in response to a client’s action are known as trigger emails. By definition, a triggered email is an automated letter used in marketing to move leads through the sales funnel. These messages
Online Proxy Testing Tool GlockApps provides a unique proxy testing solution designed to streamline and simplify your deliverability checking process and address any issues in time. This option has been specifically crafted for your convenience, accessible by setting up your sending account within our Inbox Insight application. Let’s delve into the details and explore all the benefits. What Is an Email Proxy Test? By its basic definition, a proxy is an authority or a document giving such power to act for another. In general, a proxy is an intermediary or a substitute appointed to act on behalf of another entity or user, often serving as a gateway between two or more parties. An email proxy test is a method used to assess the deliverability and performance of emails by simulating real conditions without actually sending messages to real recipients. In this process, a proxy email address is created, which serves
Why Are Newsletters Important? Customers always appreciate it when a company shares quality information about its offers, services, and updates through timely online newsletters. This method of communication has numerous advantages, including helping to increase website traffic with embedded links, keeping subscribers happy and informed in advance, providing direct advertising opportunities, and the ability to regularly stay in the user’s field of view. If you’re in the process of creating an email newsletter for your customers, follow our best practices to take your content to the next level. How Do Newsletters Benefit Businesses? Newsletters benefit businesses in several ways. They help increase brand awareness, drive website traffic, and generate leads. Additionally, newsletters allow companies to showcase their expertise, build customer trust, and promote their products or services. The newsletter is almost the most popular type of email campaign, that’s why, with its help, businesses can talk to the client on
What Is Email Fatigue? Stop for a moment and imagine your inbox is filled with emails from a single brand, day in and day out. Does it make you feel overwhelmed? You’re experiencing what’s commonly known as email list fatigue – a feeling that’s all too familiar in today’s marketing communications. But consider this: as a marketer, every email you send can either deepen your connection with your audience or push them further away. While wanting to increase email frequency may seem like a shortcut to engagement, the reality often tells a different story. Rather than fostering meaningful engagement, an overabundance of emails can lead to disconnection and even discourage recipients from opting out altogether. The Link Between Email Fatigue and Churn There is a clear and direct connection between email fatigue and email list churn. When subscribers experience fatigue from receiving too many or not relevant emails, they are