Email Marketing Basics
These days, when people need a new dentist, they usually start their search online. Unfortunately, with big practices buying up so much ad space on Google, attracting patients to your dental clinic can be hard. Luckily, there’s a very cost-effective strategy for bringing patients to your practice. It’s called email marketing for dentists. In the world of digital marketing, email marketing is one of the best investments a small business can make. Statistics indicate that for every $1 you spend on email marketing, you can gain an average return of $36. Why so high? With billions of emails sent out every day, effective marketing emails will reach many potential clients. And with 60% of consumers stating they’ve made purchases based on an email they received — compared to only 12.5% of people who make purchases on social media — email marketing remains one of the best options for dentists seeking new patients.…
One summer in college, I worked at a hair salon as a receptionist. My role included picking the music, greeting clients with their favorite beverage, and calling everyone the day before to remind them about their appointment. That, I must admit, was years ago — before the power of email marketing dramatically changed the way hair salon owners were able to strengthen relationships with their clientele while expanding their presence in the community. Today, in between getting my eyebrows done and highlighting my hair at a discount, my role would also include implementing creative efforts for growing the hair salon email list. While not everyone has a sassy college student who loves to play pop hits from the ‘80s working the reception desk, everyone in the beauty industry can easily create new systems to take advantage of the power of email marketing. Here’s the thing: Email marketing provides one of…
Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. Table of ContentsWhat are the key dates you should include in your holiday email marketing plan?Choose the days that make the most sense for your business.What emails should I plan to send?Why should I use the three-email series for holiday email marketing?Start your holiday email planning now. What are the key dates you should include in your holiday email marketing plan? Aside from the typical events like Halloween, Thanksgiving, Hanukkah, and Christmas, you’ll also want to take advantage of shopping and giving days like: Black Friday, November 26, 2021Small Business Saturday, November 27, 2021Cyber Monday, November 29, 2021Giving Tuesday, November 30, 2021 Choose the days…