Constant Contact: Grow Your Hair Salon Email List: 5 Simple Steps to Follow

Constant Contact just shared a new insightful article:

One summer in college, I worked at a hair salon as a receptionist. My role included picking the music, greeting clients with their favorite beverage, and calling everyone the day before to remind them about their appointment. That, I must admit, was years ago — before the power of email marketing dramatically changed the way hair salon owners were able to strengthen relationships with their clientele while expanding their presence in the community. Today, in between getting my eyebrows done and highlighting my hair at a discount, my role would also include implementing creative efforts for growing the hair salon email list. While not everyone has a sassy college student who loves to play pop hits from the ‘80s working the reception desk, everyone in the beauty industry can easily create new systems to take advantage of the power of email marketing. Here’s the thing: Email marketing provides one of…

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