HubSpot: How Do Conversion Paths Work? A Step-by-Step Guide

HubSpot just released a brilliant blogpost:

As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough. More specifically, inbound marketing requires you to create remarkable content they’ll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters. Clearly, conversions are a big deal. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads. While not all conversion paths are identical and depend on the type of business they’re for, they have a few common attributes: a landing page, a call-to-action, a content offer or end point, and a thank you page. Landing page: A landing page is a specific page on your website designed to collect a visitor’s contact information in exchange for a resource, like a course, ebook, or other product. Call-to-action: A call-to-action is…

More here: How Do Conversion Paths Work? A Step-by-Step Guide