Content Creation
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a ‘content creator’, at least on some level. Recently, HubSpot’s Blog Research team ran a study and found 30% of 18-24 year olds and 40% of 25-34 year olds call themselves content creators. That number might seem high at first, but when you consider how deeply ingrained social media has become in our lives, it starts to make sense. What did surprise me, however, was this: When asked how many followers most of these content creators had, 84% reported less than 10,000, and 39% reported less than 1,000. This confused me. In high school, I had roughly 100 followers. But I’d never considered myself a content creator. I guess, as it turns out, maybe I
Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries every day. When you enter a question into the search bar, those links that appear in your search results are content. Whether you know it or not, you consume content on a daily basis. That marketing strategy guide … content. Those articles that diagnose your symptoms … content. The video tutorial on how to create Victoria’s Secret-level hair volume … content. News stories, Instagram feeds, blog posts, cat videos, GIFs, memes … all content. Content is a large part of your everyday life. It’s hard to avoid, but why would you want to? Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more. Content helps…