HubSpot: The Ultimate Guide to Content Creation

HubSpot just released another insightful blog:

Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries every day. When you enter a question into the search bar, those links that appear in your search results are content. Whether you know it or not, you consume content on a daily basis.  That marketing strategy guide … content. Those articles that diagnose your symptoms … content. The video tutorial on how to create Victoria’s Secret-level hair volume … content. News stories, Instagram feeds, blog posts, cat videos, GIFs, memes … all content. Content is a large part of your everyday life. It’s hard to avoid, but why would you want to? Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more. Content helps…

Continued here: The Ultimate Guide to Content Creation