Top Deliverability’s Blog
HubSpot: If Everyone is a Content Creator — Is Anyone?
- June 14, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new insightful post:
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a ‘content creator’, at least on some level. Recently, HubSpot’s Blog Research team ran a study and found 30% of 18-24 year olds and 40% of 25-34 year olds call themselves content creators. That number might seem high at first, but when you consider how deeply ingrained social media has become in our lives, it starts to make sense. What did surprise me, however, was this: When asked how many followers most of these content creators had, 84% reported less than 10,000, and 39% reported less than 1,000. This confused me. In high school, I had roughly 100 followers. But I’d never considered myself a content creator. I guess, as it turns out, maybe I
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