Top Deliverability’s Blog
Sendingblue: The Best Customer Segmentation Examples for Digital Marketing
- March 30, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just released another interesting blog:
Looking for customer segmentation examples to spice up your marketing strategy? Customer segmentation is the key to tailored and relevant marketing campaigns. We’ve collected some of the best customer segmentation examples to help your marketing efforts succeed. What is customer segmentation in digital marketing? Customer segmentation is putting your current customers into subgroups. These subgroups all share common characteristics like interests or shopping behavior. What products do they like, are they opening your emails, are they finding you on a phone or laptop? By understanding customer groups, you can create personalized call-to-actions, emails, and messages just for them. The result is more effective marketing that guides customers through the marketing funnel, from interested customers to brand loyalists. The benefits of customer segmentation Sending the right message at the right point in a potential customers journey helps you: Achieve better deliverability (getting your email into the inbox) Improve customer relationships Build
Read more here: The Best Customer Segmentation Examples for Digital Marketing
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Glossary: Segmentation
- Glossary: Digital Marketing
- Glossary: Deliverability
- Glossary: Email Service Provider (ESP)
- Glossary: SpamAssassin
- Glossary: Simple Mail Transfer Protocol (SMTP)
- Glossary: Accelerated Mobile Pages (AMP)
- Glossary: Extended Simple Mail Transfer Protocol (ESMTP)
- Glossary: Domain Name System (DNS)